Marketing and PR

By using the wide range of serviced offered by Marketing and Public Relations Department of the Novi Sad Fair, you company will be provided with presence in various media: TV, print media, radio, outdoor media, as well as advertising on the web-site of the Novi Sad Fair.

Phones: +381 (0)21/483-11-22 and 483-11-32
Fax: +381 (0)21/483-11-23 and 483-11-34
E-mail: marketing@sajam.net

Catalogue – A reference guide with lists of all exhibitors and commodity groups. The Catalogue also includes the event floor plan, contact details and basic information about all exhibitors. This is also an opportunity to advertise on designated pages, partitions and advertising supplements.

Fair Information - Thousands of copies of this daily news bulletin are distributed during the event to exhibitors, business partners and visitors, as well as throughout the city of Novi Sad. Copies are also sent to government bodies, business and professional associations, chambers, funds, companies, specialised and general media...

Back of Tickets – All visitors who purchase a ticket will be able to fill in a coupon for a raffle, which is an ideal opportunity for them to see the logo of your company.

Leaflet – The leaflet contains information regarding the most important events at the Fair, as well as a map of the fairground. Dozens of thousands of copies are printed and distributed in Novi Sad and the region.


Sajam InfoNet – A fifteen-minute TV show broadcast once a week between fair events, i.e. daily during the events at the Novi Sad Fair. The show covers the most interesting events in exhibition and congress industry in the region.During fair events, the show is broadcast on three stations in Novi Sad, while the shows between fair events are broadcast on 24 stations throughout Serbia.

Radio Sajam – What started as an experimental radio station covering the events at the Novi Sad Fair, soon became one of the most trustworthy media, which is testified by its constantly high ranking in the capital of Vojvodina. At a competition for broadcasting licences organised by the Republic Broadcasting Agency in 2008, this radio station was granted a broadcasting licence on 26th February that year.Radio Sajam is primarily focused on the economic events in Novi Sad, particularly those related to exhibitions. During events, the programme is broadcast throughout the fairground. Its services can also be rendered through the Marketing department.

Web site of the Novi Sad Fair – the official web site of the Novi Sad Fair records around 2,000 visits every day during fair events, i.e. around 1,100 visits between fair events. The web site is regularly updated with news and photos from the Novi Sad Fair, relevant to professionals, general public and media representatives. The web-presentation of the Novi Sad Fair consists of 30 individual sites of fair events, the “Master” Congress Centre and Radio Sajam.

Advertising spaces – The advertising spaces at the Novi Sad Fair enable the exhibitors to “break” the boundaries of their exhibition area and to create a mental image with the visitors throughout their stay at the Fair. Companies and products can be advertised on the facade of the halls at the Novi Sad Fair, the “Master” Congress Centre, on the flagpoles, banners, posters and other advertising spaces within the fairground, the Entrance Hall and the offices at the Novi Sad Fair.

Ticket and parking space booking and sale – There are individual and group tickets (for groups of more than 15 people) for all events organised at the Novi Sad Fair. For further information about ordering single or group tickets, please call us on +381 (0)21/483-11- 21, or in case you are interested in booking a parking space on +381 (0)21/483-01-17.


Daily communication with journalists from relevant national and local print and electronic media enables the PR Department of the Novi Sad Fair to place press releases and reports before, during and after fair events. Our support to corporate communication provides our business partners with an opportunity to be present in all media, including daily, weekly and monthly newspapers and magazines, TV and radio programmes. The services in the field of relations with media and journalists include sending invitations to the journalists from the database of the Novi Sad Fair, organisation and hosting of press conferences, preparing and publishing press releases, press clipping, audio and video recordings of press conferences, creating audio and video reports of the event.