Marketing and PR

Marketing and PR department

As an organiser of 30 fair events every year and numerous congress events, presentations and promotions, the Novi Sad Fair has improved its communication with the public, providing plenty of information about both the organisation of fair events and the exhibitors. The wide range of services provided by the Marketing and PR department of the Novi Sad Fair will give your company place on TV, printed editions, radio shows with both outdoor advertising and advertising on the web-site of the Novi Sad Fair.

Phones: +381 (0)21/483-11-22 and 483-11-32
Fax: +381 (0)21/483-11-23 and 483-11-34
E-mail: marketing@sajam.net

Printed editions

Catalogue – a kind of business phone-book of all participants, featuring a list of exhibitors and commodity groups at the fair event. The Catalogue also contains the floor-plan of the exhibition, contact phone numbers of exhibitors and their a list of their primary activities. The Catalogue also offers advertising spaces on its pages, bookmarks and supplements.
Fair information – daily news bulleting published during fair events and distributed to all exhibitors, guests, visitors to Novi Sad and journalists. After the event, copies are sent to renowned economic associations and media companies.
Back of tickets for visitors – all visitors who purchase a ticket to an event are eligible for a prize in a raffle, which is an opportunity to your company logo to be seen by many.
Leaflet – featuring information about the most important events organised at the Fair and a map of the fair-site. Thousands of copies are printed and distributed to the citizens of Novi Sad and the region.

Electronic editions

Sajam InfoNet – TV show "Sajam InfoNet", produced by the Novi Sad Fair, is broadcast during and between fair events. Once a week, local TV stations in Novi Sad and 20 local stations throughout Serbia and TV BN from the Republic of Srpska present information about the Novi Sad Fair and news from the field of exhibition and congress activities in the region.

Radio Sajam – business radio of the Novi Sad Fair and a respectable media company, focused on economic affairs in Novi Sad. Exclusive coverage, originality and speed are the pillars of the programme. Among the most popular stations for the past nine years, Radio Sajam can be heard on 91.0 MHz up to 40 km from Novi Sad and at the fairground during fair events.

Web-site of the Novi Sad Fair – the official web-site of the Novi Sad Fair records up to 1,000 visits every day, while this number is doubled during the fair events organised in Novi Sad. The web-site is regularly updated with news and photos from the Novi Sad Fair, informing professional, the public and media representatives. The web-site of the Novi Sad Fair contains 4,000 interactive pages in Serbian and English. The portal of the Novi Sad Fair comprises 30 sites of fair events, the "Master" Congress Centre and Radio "Sajam".

Advertising spaces – advertising spaces of the Novi Sad Fair make it possible for the exhibitors to step outside the "frame" of the exhibition area and be visually present in the minds of visitors. Companies and products can be advertised on the advertising space on the façade of the Novi Sad Fair, flagpoles, banners, posters and other advertising spaces within the fair-ground. The same option exists in the business premises of the Novi Sad Fair.

Ticket and parking booking and sales – for all events at the Novi Sad Fair there are single and group tickets (for groups comprising over 15 people). Tickets can be ordered through special links on the site of the event or on the following phone numbers: +381 (0)21/483-11-29 and 483-11-30.

Public relations

Daily communication with the journalists from the most renowned national and local editorials of print and electronic media enables the PR team of the Novi Sad Fair to place press releases and information before, during and after an event. Support in cooperative communication with the public provides media space to the business partners of the Novi Sad Fair (daily, weekly and monthly papers, TV and radio programmes). Services in the field of relations with media and journalists include contacts from the database of the Novi Sad Fair, organisation and hosting of press conferences, drafting and presentation of press releases, press clipping, audio and video recording of the conference, creation of written, audio and video reports from the event.